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פלטפורמת ההגנה על הקניין הרוחני המשופרת של עלי-באבא

הייטק וטכנולוגיה : | נוי תקשורת | 10/8/2017

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פלטפורמת ההגנה על הקניין הרוחני המשופרת של עליבאבא
מבטלת עכשיו מכירות של זיופים תוך פחות מ-24 שעות

ביום בעלי הזכויות במותגים שלה בבייג'ינג קבוצת עליבאבא Alibaba Group (NYSE:BABA) חשפה היום שיפורים בפלטפורמת ההגנה על קניין רוחני (IPP) שלה. בחודש הראשון מאז שנעשו השיפורים הטכנולוגיים ב"אקספרס", כמעט כל המקרים שהגישו בעלי זכויות טופלו ונסגרו תוך 24 שעות, ומתוכם יותר מ-80% מהמכירות גם הורדו. פלטפורמת ההגנה על קניין רוחני של עליבאבא משמשת מותגים ובעלי קניין רוחני כדי להתריע על מכירות של פריטים מזויפים או שמפרים זכויות קניין רוחני ולהוריד אותן.

Alibaba’s Enhanced IP Protection Platform Now Eliminates Fake Listings in Less Than 24 Hours

At its Brand Rights Holders Day in Beijing, Alibaba Group (NYSE:BABA) today unveiled enhancements to its Intellectual Property Protection (IPP) Platform. In the first month since the “express” technology enhancements were made, almost all cases submitted by rights holders were handled and closed within 24 hours, among which more than 80% of the listings were also taken down. Alibaba’s IP Protection Platform is used by brands and IP owners to flag and request the take down of counterfeit or IP-infringing product listings.

Of the complaints received, 96% were handled and closed within 24 hours, among which 83% of the listings were also taken down. The remaining 17% were declined mainly for reasons such as insufficient evidence to prove infringement or a mismatch between the complained listing and IP documents filed.

At the Brand Rights Holders Day, Alibaba engaged with the 180 brand representatives to discuss ways to further improve online and offline IP protection and build up mutual trust.

The Brand Right Holders Day event and platform upgrade received positive feedback from participating brands, who said they gained more in-depth knowledge and understanding about the IP-protection tools at their disposal.

The operator of the world’s largest online and mobile marketplaces also shared recent progress made in furthering brand and stakeholder collaboration, law-enforcement partnerships and legal action against IPR infringers. Highlights included:

A significant agreement by Alibaba Group and French luxury group Kering last week to cooperate in efforts to protect intellectual property and take joint enforcement actions online and offline against infringers.
Vendors Day in July, where Alibaba and IPR agencies – who work on behalf of rights holders to protect their IP – met to share experiences, best practices and discuss how to best work together to protect rights holders’ IP.

"The willingness to cooperate, to talk directly with customers…and find real solutions to the problems we face, this is something hard to find in other marketplaces,” said Joan Porta, online brand protection manager at Red Points. “Having someone you can talk to, bring your problems to and get effective responses from, Alibaba is clearly in a top position among marketplaces."
Creation of the Alibaba Anti-Counterfeiting Alliance (AACA). Since last year, Alibaba has focused on cracking down on merchants who attempt to mislead consumers through misappropriation of branded keywords in the titles of product listings. Alibaba continues to use advanced algorithms to identify, block and remove them and root out repeat offenders, and results are showing. Valid complaints about misuse of trademark keywords decreased 84% through July this year from a year earlier.